About Aaron

My passion lies in design and business creation - whether for myself or supporting others in their growth. With over 20 years in the design and innovation industry, I have a nuanced understanding of the complexities organizations face and the leadership needed to guide them toward meaningful transformation.

As both an entrepreneur and product leader, I’ve founded, scaled, and successfully exited two businesses, while also enabling numerous others to achieve similar success.

Now, I operate independently under the name Ounce.